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GTM - Conversion (Cafe 24 Individual Product Purchase) When you link Google Ads and Cafe 24, you get a bunch of conversions automatically including purchase. A purchase conversion is usually masured by one purchase as a whole not by individual items. But what if you want to measure the purchase of each item as a conversion?. I will show you how using Google Tag Manager (GTM)! Let's go over how it is going to be implemented, first, we need to create ..
[태그관리자] - 카페 24 개별상품구매 전환설정 카페 24에서 개별 상품에 대한 구매전환을 설정하는 방법을 보겠습니다. 작업은 애즈에서 전환생성 후 태그관리자에서 상품을 구분하는 변수를 작성하고 각 상품별 태그구성과 가치설정 및 이벤트 설정으로 이루어지며, 상품을 구분하는 변수작성 외 모든 작업은 상품별로 모두 생성되어야 합니다. 전환생성하기 먼저, 연결할 전환액션을 구글애즈에서 생성합니다. 주의할 점은 구매 관련 전환이므로 값을 동적가치로 지정합니다. https://jin-co.tistory.com/5#ct-setup-web-manual 구글애즈 전환 설정하기 구글애즈에서 전환은 웹사이트 방문 고객이 웹사이트에서 취하는 행동 중 광고주에게 의미 있는 행동(주로 구매 등 금전적 이익을 주는 행동?)을 의미합니다. 구글애즈에 전환설정으로 광고를 jin-..
Google Tags Set Up - Cafe 24 To get data from your Google products such as Google Ads and Google Analytics, we need something to link the site and your Google product. Google tags fills the gap and allows us not only to get data but alose to send events and conversions. The way to insert the tags differ from one site to another and in this writing, we will see how we can set up the Google tags in Cafe24 (one of the most pop..
Modal A modal in web programming refers to a popup or a dialog box that appears on top of the page to interact with users. Modal is a great way to get users’ attention. Let’s see how to implement is with HTML, CSS and JavaScript Implementation First, we need a modal in the HTML. In this example, I kept the code as simple as possible so that we can focus on the topic. In the HTML, create a div and add ..
Infinite Scrolling When developing a website there comes many occasions when you need to populate a page with a list of images or items. Since the screen is finite there is a limitation about how much you can show to the user no matter how big the list. Infinite scrolling is a technique that allows you to load a small amount of data when it is needed which can improve the response time from the server. In this wri..
GA4 - Session The session is a storage that can hold information about the actives of users who visited your site. Google Analytics session starts when a user visits your site or opens an app on the fore ground (you can change the option to track background opening as well) Sessions are created when there is no session and persists for 30minutes after the last interaction. How Dose It Work? A session starts w..
GA4 - Report (Acquisition) The acquisition report has three parts: overview, user acquisition, and traffic acquisition. This report provides information about how users find your site. How The Data is Collected Data is collected by the unit of a user. Each user can have multiple sessions and Each session can have multiple events. Users are diffentiated by reporting ID. A major differenct between the user acquisition and t..
GA4 - Report(Users) 1. Demographic Report The demographic report, by default, only shows regional information. To show additional information such as the age and gender, you have to turn on Google Signal Overview Details Provides a more detailed information by dimentions You can choose one of the dimensions below (or add customized dimensions) Default metrics are as follows: ▶ User (Auto) The total number of active..

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