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Marketing and SEO

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Google Tags - How to add GTM Tag to A Site For Google Tag Manager(GTM) to be able to get data from a site, we need to insert GTM tag to the site. Let's see how it is done. Implementation Open your GTM account and click the container Id that starts with 'GTM-' on the top right A modal will pop up. Copy the code in the first box Go to the site you want to link and insert the code inside the tag that is shared across all pages. How to valid..
GTM - Conversion (Cafe 24 Individual Product Purchase) When you link Google Ads and Cafe 24, you get a bunch of conversions automatically including purchase. A purchase conversion is usually masured by one purchase as a whole not by individual items. But what if you want to measure the purchase of each item as a conversion?. I will show you how using Google Tag Manager (GTM)! Let's go over how it is going to be implemented, first, we need to create ..
Google Tags Set Up - Cafe 24 To get data from your Google products such as Google Ads and Google Analytics, we need something to link the site and your Google product. Google tags fills the gap and allows us not only to get data but alose to send events and conversions. The way to insert the tags differ from one site to another and in this writing, we will see how we can set up the Google tags in Cafe24 (one of the most pop..
GA4 - Session The session is a storage that can hold information about the actives of users who visited your site. Google Analytics session starts when a user visits your site or opens an app on the fore ground (you can change the option to track background opening as well) Sessions are created when there is no session and persists for 30minutes after the last interaction. How Dose It Work? A session starts w..
GA4 - Report (Acquisition) The acquisition report has three parts: overview, user acquisition, and traffic acquisition. This report provides information about how users find your site. How The Data is Collected Data is collected by the unit of a user. Each user can have multiple sessions and Each session can have multiple events. Users are diffentiated by reporting ID. A major differenct between the user acquisition and t..
GA4 - Report(Users) 1. Demographic Report The demographic report, by default, only shows regional information. To show additional information such as the age and gender, you have to turn on Google Signal Overview Details Provides a more detailed information by dimentions You can choose one of the dimensions below (or add customized dimensions) Default metrics are as follows: ▶ User (Auto) The total number of active..
Google Signal Google signal is a session based user data. The data is collected when a user who turned on 'personalized ads' in My Ad Center logs on any Google product. ※ How to set personalized ads? Go go My Ads Center https://myadcenter.google.com/ Google 광고 관심설정 쿠키가 비활성화됨 브라우저의 쿠키가 비활성화되어 있는 것 같습니다. 브라우저의 쿠키를 활성화해야만 광고 관심설정 기능을 사용할 수 있습니다. 쿠키 활성화 방법 www.google.com Turn on the 'personalized ads' on top righ..
Analytics Dimensions and Metrics Dimensions Dimensions are the attributes of data and holds metrics as its value. They are usually displayed in a text format. When there is no incoming data for a dimension, it is marked as (not set) in the report. Each dimension has a different condition to activate. 1. Attribution ▶ List Campaign / Campaign ID, Default channel group, Medium, Source, Source / medium, Source platform -> The dime..

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