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Analytics

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GA4 - Account, Property set up GA4 is a new version of Google Analytics. It is a great tool to track website traffic and capture events to better optimize your website for you users. Today, we are going to see how to set up a GA4 account and property. Unlike UA, its predecessor, there are three layers in GA4 when it comes to an account: Account (business) -> Property (website) - Data Stream (website) Account The account repre..
Audience, Segment You can add a certain type of audiences to target them in a remarketing campaign. Audiences can be created in Google Analytics or in Google Ads. Let’s see how. GA4 Click ‘Admin’ under the bottom left corner then select ‘Audiences’ under Property ‘All Users’ and ‘Purchaser’ are provided by default. Click ‘New audience’ Here, you can either create from scratch or use a template. 1. Start from Scra..
Google Analytics Conversion, Goal Set Up In Google Analytics, conversions represent actions of the users that are meaningful to you such as buying a product. This feature allows you to manage those meaningful actions apart from normal actions hence can be used as measurement of you business success. Having said that, let's see how we can set conversions in both GA3 and GA4. List of Contents HTML 삽입 미리보기할 수 없는 소스 HTML 삽입 미리보기할 수 없는 소스 I..
Available Features When Google Ads and Google Analytics are Linked When you link Google Ads wih Google Analytics, data between the two account flow from one to the other. Let's see some of the features that we can use when the two are linked. Ads Campaign Report in Google Analytics We can see the Google Ads campaign data under the 'Acquisition Overview' in the Google Analytics Campain Dimention in User acquisition report We can use the Google Ads campaign as a ..

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