Google Ads Remarketing Campaign setup

With Google Ads remarketing, it is possible to target a customer who visited the site or target a specific cagetory of customers when the customers search on Google or associated browsers.
How to Create a Re Marketing Campaign
Click ‘New campaign’


Choose a goal

Check conversions (optional) - to remove, select the three dots on the right

Select a campaign type

Then create a campaign as you normally do until you reach ‘campaign setting’. in campaign setting add ‘Audience segment’.

References
About your data segments - Google Ads Help
To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads: New audience reporting Detailed reporting about audience demographics, segment
support.google.com